Strategic marketing : creating competitive advantage / Douglas West, John Ford, Essam Ibrahim, Matteo Montecchi.
By: West, Douglas.
Material type: BookPublisher: New York : Oxford University Press, 2022Edition: Fouth edition.Description: xxi, 571 pages : illustrations (some color) ; 25 cm.ISBN: 9780198856764.Subject(s): Marketing--Decision making. Marketing--ManagementDDC classification: 658.8101 WES 2022Item type | Current location | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Red Spot Books | Nilai University Library Staff Office | 658.8101 WES 2022 (Browse shelf) | Available | 1000024387 |
Total holds: 0
Includes bibliographical references and index.
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